NBC NAMES SIX NEW BOARDROOM ADVISORS FOR NEW BOSS ARNOLD SCHWARZENEGGER AS ‘THE NEW CELEBRITY APPRENTICE’ KICKS OFF JAN. 2 IN LOS ANGELES
UNIVERSAL CITY, Calif. — Dec. 1, 2016 — Six additional boardroom advisors will join “The New Celebrity Apprentice” boss Arnold Schwarzenegger for the new Los Angeles-based season kicking off on Monday, Jan. 2 (8-10 p.m. ET/PT) on NBC. They are:
Rocco DiSpirito — A healthy lifestyle crusader, James Beard award-winning chef, creator of Rocco’s Organic Protein Powder Plus and author of the New York Times bestseller “The Negative Calorie Diet”
Tracey Edmonds — TV/film producer and “Extra” co-host
Justine Ezarik — Digital influencer best known as iJustine
Leeza Gibbons — Emmy Award-winning TV host and previous winner of “The Celebrity Apprentice”
Gemma Godfrey — U.K.’s leading FinTech influencer and founder/CEO of online personal finance firm Moola.
Bob Harper — Health and fitness expert, television star and three-time New York Times bestselling author
They will join previously announced boardroom advisors Warren Buffett, Steve Ballmer, Tyra Banks, Jessica Alba and Patrick Knapp Schwarzenegger in advising the twice-elected California governor, successful businessman and international movie superstar as he oversees 16 celebrity contestants competing for their favorite charities in challenging business-driven tasks.
Competing in the eighth season of the celebrity version of the popular show and the 15th season of “The Apprentice” are Laila Ali, Brooke Burke-Charvet, Eric Dickerson, Boy George, Matt Iseman, Carrie Keagan, Carson Kressley, Lisa Leslie, Jon Lovitz, Vince Neil, Nicole “Snooki” Polizzi, Kyle Richards, Chael Sonnen, Porsha Williams, Ricky Williams and Carnie Wilson.
After being divided into two teams, men vs. women, the celebrity contestants get their first task from their new boss and his business advisors, Tyra Banks — supermodel, producer, accomplished businesswoman and CEO of the Tyra Banks Company — and Knapp Schwarzenegger, who will serve as a boardroom advisor in every episode.
Their task in the first episode creating a 10-minute TYRA Beauty experience seems like a natural fit for the women, but the men rise to the occasion in unexpected ways as they hilariously try to master the art of makeup application. Then each team tries to wow Arnold and the advisors showing how fun, fast and fierce TYRA Beauty products are before heading to the boardroom to hear which team won, which team lost and who from the losing team will be the first one headed home.
In the night’s second episode, the star-studded cast has to create an original song and video for Trident’s “Cherish Your Teeth” campaign. They’ll be judged on creativity and entertainment value by Arnold and advisors Banks and Knapp Schwarzenegger. While a misstep on one team costs precious time, disagreements on the other team flair up, creating drama on both sides as the celebrity contestants race against time to try and win their task and avoid getting eliminated in the boardroom.
Over the course of the series, “The Celebrity Apprentice” has raised more than $15 million for charity. This season’s winner will gain the coveted titled of “The Celebrity Apprentice” and a $250,000 check to give to their designated charity.
“The Celebrity Apprentice” is produced and internationally distributed by Metro-Goldwyn-Mayer (MGM).
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